The Influence of On-Page, Off-Page, and Technical SEO Strategies on the Organic Search Performance of Footwear Brands in Sweden and Denmark
Lotfollahi, Negin
This master’s dissertation explores how on-page, off-page, and technical SEO strategies actually shape organic search performance for 96 leading footwear brands across Denmark and Sweden. Moving away from purely theoretical models, this study uses a quantitative, comparative approach with real-world