Marketing of Public Libraries : about four public libraries in the County of Kalmar on their way to be the best Region of Libraries in Sweden in the year of 2010

Eriksson, Lil, Lindqvist, Annette

The aim of this Bachelor´s thesis is to describe the phenomenon ofmarketing. Four public libraries in the County of Kalmar have beenstudied in the aim to obtain information on their current marketingin the autumn of 2004, as well as their view of marketing and itssignification in connection to a vis