Consumers’ Willingness to Pay for Alternative Fueled Rental Cars : A Choice Experiment Study in Luleå, Sweden

Emma Björklund

Sweden, as a country, has set the goal to achieve a fossil independent vehicle fleet by 2030, which means that Sweden has to reduce its CO2 emissions by 80 percent. Sources argue that the regulations and different implementations that have been done are not enough to reach the 80 percent reduction i